Psychology and technology

AI Psychotherapy: My Ideal Therapist?

Artificial intelligence, in all its forms, is on its way to disrupting many industries. Those in the know agree the current media hype is unwarranted due to the limitations of current deep learning models, hardware and messy databases. But AI has captured the imagination of the general public leading to an overflow of speculative possibilities. As a clinical psychologist I have had the opportunity to observe the evolving field of psychotherapy over the past 30 years. From the client centered,…

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The Overlooked Psychological Factors Driving Millennials.

Know your Target Market: The Decentralized-Peer-Attached (DPA) Generation.   In the fast paced world of technology and marketing, many variables are used to inform innovation and design, and to identify potential customers and target markets. Psychographics is one field of study that attempts to quantify such variables as consumer activity, interest, opinion (AIOs), attitudes, values and behaviour. According to Infusion.com, psychographic segmentation is more important than knowing customer demographics. Psychographic segmentation helps marketers understand that why — the goals, challenges, emotions, values, habits, and…

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